ESPN Films: “30 for 30” “Hawaiian: The Legend of Eddie Aikau” Wins Emmy Award

Culture, Headlines 0 25

 (via MarketWired)

HUNTINGTON BEACH, CA–(Marketwired – May 29, 2014) – ESPN’s “30 for 30″ documentary, “Hawaiian: The Legend of Eddie Aikau” has been awarded an Emmy for Best Sports Documentary Series during the 35th Annual Emmy Awards. As one of the few surf-related films to ever win an Emmy, the documentary brings mainstream exposure to an iconic surf figure and an important piece of Quiksilver’s heritage. The documentary stood alongside the legendary sporting stories of Bo Jackson, Sugar Ray Leonard, Nancy Kerrigan, and Dan Marino in ESPN Films “30 For 30” series, and was viewed in millions of homes around America.


The film chronicles the remarkable life and power of Eddie Aikau, the legendary Hawaiian big-wave surfer, pioneering lifeguard and, ultimately, doomed crew member of the Polynesian voyaging canoe Hokule’a. The film richly combines archival imagery, contemporary interviews and meticulously researched historical source material. Quiksilver played an integral role in the production of this film, having served for 30 years as a host sponsor of the Memory of Eddie Aikau Big Wave Surfing Invitational held at Wiamea Bay, Hawaii. Over that time, Quiksilver formed a strong partnership and friendship with the Aikau Family, enabling it to provide archival access and relationships to many of the individuals that are central to the story and the documentary’s success.

The film is a compelling exploration of the tragic decline and extraordinary re-birth of the Hawaiian culture, personified by a native son whose dynamic life and heroic death served as inspiration to an entire spiritual movement. The film was directed by Sam George; produced by Stacy Peralta, Paul Taublieb, and Agi Orsi; and narrated by Josh Brolin.

“Quiksilver, and everyone in the surfing community, is overwhelmed by the success and excitement created by this film,” said Quiksilver, Inc.’s Executive Chairman, Bob McKnight. “We are very proud to have helped Eddie Aikau’s memory live on, and we celebrate the legacy of this legendary man, lifeguard and surfer.”

This film premiered at New York’s Tribeca Film Festival and has won several awards, including Best Picture and Best Director at the Malibu International Film Festival; Best Picture, Best Documentary and Audience Favorite at the Maui Film Festival, as well as Best Documentary at Surfer Poll. The Eddie Aikau documentary is also being featured at the Smithsonian Institution’s National Museum of the American Indian in New York, NY, during the month of May, where it will retain a permanent home thereafter.

Quiksilver continues to support the memory of Eddie Aikau with a signature collection that will be available in stores on starting September 25, 2014, in celebration of the 30th annual Quiksilver in Memory of Eddie Aikau big wave surfing competition, held on a single day when waves often reach 40 feet or more, between December 1st, 2014 and February 28th, 2015.

About Quiksilver

Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, which designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.

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